Cost
- This topic has 22 replies, 6 voices, and was last updated 10/21/2024 at 3:53 pm by
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Kurt,
Clay here, founder of Wicked Edge. You’re making a lot of unfounded assumptions, so please allow me to set you straight.
- First, you’re assuming that we’re making buckets of profit. In this first assumption, you’re dead wrong.
- I’m guessing you don’t have a lot of familiarity of what it takes to run a business these days. There is a lot more that goes into producing a product besides the costs of materials. If you would like to learn more, there is a wealth of information online about overhead, marketing, payroll, benefits, taxes, packaging, assembly, R&D and the plethora of other expenses that businesses incur. These costs are only the start of all the expenses needed to design, manufacture, market and fulfil products to customers. Along the way, every vendor and municipality gets their cut. Then we have to add in some margin for any resellers or online platforms where we sell. And don’t forget transaction fees at every step.
- Second, you seem to assume that the engineering and manufacturing of our products is inferior to a stamped and mass produced Winchester. Again, dead wrong (not that there is anything wrong with their products, I love my Model 94 30-30 and my Model 12 shotguns.)
- Take a look at the part count of some Winchester products.
- Now take that number, especially the precision machined number, and compare it with the Gen 4
- The Gen 4 has 163 parts, a large number of which are precision machined – nothing is stamped or extruded.
- Add in 12 premium diamond stones that typically go for around $25 each online for a total of $300 in diamond stones alone.
- You should get the picture pretty soon.
- As far as engineering, the sharpeners have each undergone thousands of hours of design and engineering from our team of 6 along with dozens of iterations and months of rigorous testing.
- You assume that we don’t value our customers’ intelligence. One more time, you’re dead wrong.
- Please check out the forum and all the years’ worth of conversations we have in which we dive deep with our customers and share our experience while learning from theirs and working to update our products based on their needs. Same thing on all of the other platforms where we engage with our customers.
Bottom line – I get it if you personally don’t see the value; after all, to each their own. But please don’t disparage a company you know nothing about. It’s insulting to me and my team after all that we put into designing, manufacturing and supporting products that we believe in. You impugn our integrity and you insult our existing customers and it’s entirely uncalled for. If you do want to engage in a meaningful dialog, without the insults and posturing, we’re here to talk. If your intent is to continue attacking everyone here and to not engage in genuine discourse, I’ll ask you to move along and torture some other company that is trying to produce and support a quality USA made and lifetime warrantied product.
-Clay
- First, you’re assuming that we’re making buckets of profit. In this first assumption, you’re dead wrong.
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