It is extremely difficult for companies to thrive in today’s economy. Every time we think it is about to get better it takes a turn for the worse. Companies do not have the money to waste on marketing tactics that ultimately fail. Marketing is a crucial part of any business, and therefore money needs to be invested into it, but companies need to carefully consider which marketing techniques are the most beneficial for them before spending massive amounts on techniques that do not work.
Forget commercials, try car wraps
Affordable marketing strategies should be every company’s target, especially when money is valuable in today’s economy. Television commercials and billboards on the side of the freeway can be some of the most costly forms of marketing and show little results. Companies are starting to re-evaluate their marketing strategies and turn to some of the simplest forms that have been around since the beginning. One of the ways companies are advertising today is by paying people to use their vehicles as mobile billboards. According to Bankrate, car wraps are an ideal marketing strategy simply because of the exposure. Let’s face it, flashy advertisements on vehicles are hard to miss! Because the economy has been so poor, people are looking for all sorts of ways to earn even the slightest bit of money, and companies do not have to pay people as much as it would cost to run a television commercial just to drive around with the company’s brand on their vehicle. Car wrap advertisements have been proven successful for several companies because consumers notice them and bring in business. Many companies avoid this marketing tactic because it seems tedious to put together, but there are middleman companies such as WrapMatch who line up companies with willing advertisers and take care of all the tedious work for both parties so all the companies have to do is sign the checks and all the drivers have to do is drive their daily routes. Companies cannot go wrong with car wrap advertising because it is an easy and efficient way to promote business without breaking the bank!
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Source: bankrate.com/finance/auto/make-money-by-simply-driving-your-car-1.aspx
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